SOCIAL MEDIA ADVERTISING
Social media is a very powerful way to get your sales message in front of potential prospects and customers. Majority of the customers that you want to reach and sell to are using social media right now. They use it to research your product and services or simply to look for social proof before making a buying decision. Ignoring social media will put your business at a competitive disadvantage.
There are two ways you can use social media to increase your sales. First you can look for and participate in the conversations surrounding your type of product or service. Once you find them you can participate in the conversation and Direct people to your solutions.
This approach works very well, but is very time-consuming. In many cases you are engaging in one to one conversations. Unless you higher a full-time person to handle your social media, this activity although worth it, will take you away from other more profitable activities in your business.
The second way you can take advantage of social media is to advertise. Social media giants like Facebook allow you to put your message directly in front of the people who are engaging in conversations about your products or services.