PAY PER CLICK
Have you heard, all you need to do is build it and they will come? In the early days of the Internet this was the belief. To be honest nothing can be further from the truth. To be very successful on the Internet you need three things…a really good offer, a high converting website, and targeted traffic.
So let’s talk about traffic for just a sec. Good website traffic is nothing more than someone who lands on your website who happens to be interested in your product or service. There are many ways to find these visitors. The most popular is through search engines like Google, Yahoo, Bing.
The search engines typically offered two ways to get your message in front of their searchers. One way is organically through search engine optimization. The other which we will cover here, is through PPC, Also known as Pay Per Click.
With Pay Per Click, you only pay for the visitor who lands on your website. This model is great for many reasons. First you’re only paying for guaranty visitors. Second when done right, the traffic is highly targeted because you only show your message to prospects who are looking for you.